It was 1986 when an up-and-coming music TV network first touched down in Daytona Beach for its inaugural spring break special.
It was before anyone had ever heard of a reality TV show, but the throngs of inebriated college students and bikini-clad girls made an instant hit for MTV.
Twenty-five spring break seasons later, the network this year was in Las Vegas, where MTV chose the Palms as its base for spring break debauchery, a resort once home to the popular “Real World” series.
The party wrapped up Wednesday after four days of concerts, but Las Vegas resorts will be feeling the spring break buzz for the next few weeks. The season arrives in mid-March, when most college students have a weeklong break from academics, and it can last through April.
Spring-breakers braved cool temperatures and packed the pool at the Palms last week for performances from artists including PitBull, Ne-Yo, Wiz Khalifa and “Jersey Shore” star-turned-celebrity-DJ Pauly D.
“This helps solidify our brand as a place where people come to have fun and enjoy themselves, and it promotes our pool,” Palms owner George Maloof told the Sun last week.
It also generates revenue. Maloof said the four-day party surpassed the numbers the Palms initially projected.
Other Las Vegas resorts are hoping to do the same as the spring break season gets into full swing this week. MGM Resorts International is marketing spring break as “6 resorts. 1 party” at its mid-level Strip hotels.
“We expect this spring break to be a great one for our resorts. It’s difficult to track numbers since the break spans nearly a two-month period, but we anticipate an increase in visitors of about 20 percent over last year,” said Jenn Michaels, MGM Resorts’ vice president of public relations.
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